Best Practices for Website Maintenance Services

maintenance

A website is an essential part of your business. It needs to be professional, easy to navigate, and load quickly. Yet, most small businesses lack the resources to handle their site’s technical aspects. Our website maintenance service will keep your site running fast, stay fresh and help you stay ahead of the competition.

Introduction: Why Should You Care About Website Maintenance Services?

Your website represents your business and is one of the most critical marketing tools. It is the first, and sometimes only, impression you make on potential customers. That said, it is vital to maintain your website always to look and perform its best.

owner website with error

Website Maintenance Tips to Keep Your Business Running Smoothly

Website maintenance is keeping your website up-to-date and working as designed. The idea is to ensure that your website is constantly updated with the latest information and security patches so that it doesn’t become a target for hackers.

The following are some best practices to keep your business running smoothly:

  • Keep your website updated with the latest information and security patches.
  • Ensure you have a backup plan if anything goes wrong with your site.
  • Monitor the performance of your site by using analytics tools like Google Analytics or webmaster tools from other providers.

Security

In an increasingly digital world, security is paramount. Ongoing website maintenance offers robust protection against potential cyber threats. It ensures the implementation of the latest security updates and patches, safeguards valuable customer data, and builds trust among your clients. A secure website protects your business from costly downtime and data breaches and enhances your reputation as a trustworthy business, a factor crucial in gaining and retaining customers.

The Three Biggest Threats to WordPress Websites

website security thief

Brute Force Attacks: This is when hackers attempt to gain access to your site by guessing your login details. They use automated scripts to try different username and password combinations until they find one that works. These attacks can also overload your system and cause your site to crash.

SQL Injections: SQL injection attacks occur when an attacker exploits a vulnerability in your website and uses it to manipulate your database. They can use this to view, modify, or delete data from your database, leading to data loss and potentially compromising sensitive information.

Cross-Site Scripting (XSS) Attacks: XSS attacks occur when hackers inject malicious scripts into websites, typically through input fields such as contact forms or comment sections. These scripts can then steal sensitive user information, such as login credentials or personal information.

Our maintenance packages prioritize your website’s security. Regular updates will be conducted to ensure your site is fortified with the latest security patches, safeguarding against potential cyber threats. We regularly scan for vulnerabilities, promptly address any issues found. With this proactive approach, your business is shielded as much as possible from costly data breaches and downtime, ensuring uninterrupted service for your clients and enhancing their trust in your brand.

Backups

Data is everything – it drives your business, connects you with your customers, and supports your online presence. A data loss can be a catastrophic event, resulting in downtime, loss of customer trust, and substantial financial impact. Regular backups act as an essential safety net, ensuring that your business can recover swiftly without significant losses, even in the case of unforeseen events such as website crashes, hacking attempts, or data corruption.

We perform regular, scheduled backups for our maintenance plan customers, including all your data, files, and databases. These backups are securely stored on separate servers, providing additional protection. In a data loss incident, we can quickly restore your website to its previous state, minimizing downtime and ensuring business continuity. This way, you can have peace of mind, knowing that your digital assets are safe and your business is prepared for any scenario.

Website Performance

100 Percent Page Speed from page speed insights
Actual mobile results for a customer’s website.

Nothing deters a potential customer like a slow-loading website. In our fast-paced digital age, users expect quick, efficient online experiences. Regular maintenance optimizes your website’s speed, ensuring pages load swiftly and without error. Fast-loading sites offer a seamless user experience, which reduces bounce rates and enhances visitor engagement. Moreover, page speed is a critical factor in search engine ranking algorithms. By maintaining an optimal website speed, you improve your site’s SEO. This will make your website more visible to potential customers and outpacing the competition.

We employ speed optimization techniques for building websites, including code minification, image compression, and efficient caching strategies. As part of our maintenance plans, regular performance monitoring, and improvements, we ensure that your website remains swift and responsive. This leads to a better user experience, improved SEO rankings, and higher visitor retention – all contributing to a higher conversion rate.

checklist

Website Maintenance Checklist

Maintaining a website does not have to be difficult or time-consuming. You can maintain your website by following the below basic steps. 

  • View website monthly
  • Backup Website
  • Update Plugins and Themes
  • Change/update Passwords
  • Optimize Database
  • Speed Test Check Monthly
  • Delete Outdated Content or Spam Comments, and make sure you are updating your content regularly
  • Check Your Forms and Responses
  • Broken Link Monitoring
  • 404 Error Monitoring
  • Check Google Search Console Report
  • Analytics Report Monthly
  • Check to make sure content is up to date
  • Optimize Images

Here at Hoke Web Solutions, we can handle your website maintenance services.  You can choose between the affordable plans we offer that include hosting.  Whether you hire us to maintain your website or decide to do the work yourself, keeping up with these tasks will make sure your site always functions at its best and attracts more customers.

Creating a website for a small business requires multiple elements.


Let us help you put it all together!

It’s just a 30-minute conversation.

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